隨著互聯(lián)網(wǎng)的發(fā)展，觀眾在觀看視頻的喜好和口味正在發(fā)生著翻天覆地的變化，傳統(tǒng)的四平八穩(wěn)的企業(yè)宣傳片表現(xiàn)形式正在被新的表現(xiàn)形式代替。一個企業(yè)做為什么要做宣傳片，做宣傳片之前一定得先解決一個問題：給誰看（目標(biāo)受眾是誰）。那藍君團隊在針對客戶制作企業(yè)宣傳片或者產(chǎn)品宣傳片的時候，第一個要問的問題就是：給誰看（目標(biāo)受眾是誰）？

那藍君網(wǎng)絡(luò)視頻聯(lián)合有限公司是一家專業(yè)從事影視制作機構(gòu)，業(yè)務(wù)涵蓋企業(yè)宣傳片，產(chǎn)品宣傳片，創(chuàng)意廣告片等。接下來我們就分享一下目前企業(yè)宣傳片比較流行的風(fēng)格：蘋果風(fēng)。為什么流行？此種風(fēng)格簡潔直接，不拖沓。很適合現(xiàn)代快節(jié)奏的方式。去掉了吹噓夸大，華而不實的內(nèi)容。該宣傳片的架構(gòu)是：我們是誰？我們有什么優(yōu)勢？我們能給客戶帶來什么？請看下列案例。


（圖為該片的拍攝劇照）

Who Are We?
Well, Telycam is a R&D based manufacturer, committed to designing, developing and producing full HD and ultra HD video camera for video collaboration, applied in corporation video conferencing, telemedicine, education, live-event and other professional visual communication solution.
第一部分：我們是誰
北京市特力科信息技術(shù)有限公司是一家以研發(fā)為主，專業(yè)從事設(shè)計研發(fā)生產(chǎn)高清，超高清視頻攝像機的廠家，我們的產(chǎn)品主要應(yīng)用在企業(yè)視頻會議，遠程醫(yī)療，在線教育，現(xiàn)場直播等專業(yè)的視訊領(lǐng)域上。
 
What Makes We Different Than Other Vendors?
Wow, that is a big question, actually, there are kinds of distinction between Teycam and other vendors. But here I’d like to say major 4 points: Firstly, our market positioning is very clear: two parts, affordable,applicable video camera for cloud-based unified communication; and broadcast grade PTZ video camera for video production. Secondly, we have a extremely professional R&D team in video processing, that’s the core competitiveness. It’s proud to say Telycam master the HD video camera ISP algorithsm, meanwhile, we are the unique company to adopt American Ambarella solution in video camera, to realize truly chip level development and integration. That’s to say, Telycam is totally able to adjust the camera parameter such as auto focus, auto white balance, auto exposure to offer users best image quality for different environment. Thirdly, Telycam has seasoned experience mechanical engineers, compelling ID design does not only provide clients smart and beautiful product appreance, but also help to control the quality and cost from the root. Last but not least, engineer depatment has the prototype of each developed product undergo a series internal testing before lauching production to guarantee the reliability, such as soaking testing, destructive testing, high/low temperature aging testing, even the remote controller, there is 100,000 times button pressing testing. That’s is also standard operation instruction for manufacture testing process.

我們有什么不同？
關(guān)于這個問題，這里我主要做4點闡述
1，  我們的市場定位非常明確，兩方面，一個是針對云視頻會議做出的高性價比的會議攝像機。另一個是針對視頻制作的廣播級轉(zhuǎn)動高清攝像機。
2，  我們的研發(fā)團隊在視頻處理極其專業(yè)，特力科掌握了視頻攝像機ISP的核心算法，并且是唯一一家采用美國安霸方案的視頻攝像機公司，實現(xiàn)真正的芯片級研發(fā)。也就是說，我們完全能夠自主開發(fā)調(diào)節(jié)攝像機的關(guān)鍵參數(shù)，如自動聚焦，自動白平衡，自動曝光等等，這樣就能為不同使用環(huán)境提供最完美的圖像。
3，  我們非常驕傲我們有經(jīng)驗豐富的結(jié)構(gòu)設(shè)計工程師，好的ID和結(jié)構(gòu)設(shè)計不僅僅能給用戶帶來精致的產(chǎn)品外觀，還能從源頭上控制產(chǎn)品的質(zhì)量和成本。
4，  在我們研發(fā)出來的每款產(chǎn)品，都要經(jīng)過工程部一系列內(nèi)部嚴格的測試，如疲勞測試，破壞性測試，高低溫老化測試等等，甚至一個遙控器的按鍵我們都需要測試10萬次以上，確保產(chǎn)品的穩(wěn)定性。生產(chǎn)也是按照這一套測試標(biāo)準(zhǔn)來進行生產(chǎn)的測試和質(zhì)量控制。
 
What Customer Could Benefit From Cooperating With You?
Hmmm, we can’t guarrantee our clients lowest price, but we can guarantee the partner three points: Firstly, controlling sales channel to keep your profit by whatever we can do,as we never compete with our distributor or reseller; Secondly, providing the most appropriate products at appropriate price for your market as we understand the market well with your feedback and investigation. Thirdaly, offering you hassle free sale service in responds speed and efficient solution. All problem is guarnateed to figured out in 12 hours. We expect to cooperate with you in sustainable way.

我們能給我們的合作伙伴帶來什么？
我們無法保證我們的產(chǎn)品是市場最低的價格，但是可以保證三點。
1，  嚴格控制銷售渠道為我們的每個經(jīng)銷商和合作伙伴保持最大的利潤。
2，  時刻關(guān)注市場和客戶反饋，為客戶提供最合適市場應(yīng)用的產(chǎn)品和最合適的價格。
3，  及時有效的售后服務(wù)，所有的問題我們承諾在12小時內(nèi)解決。

備注：如想進一步了解該片的成片視頻案例，請聯(lián)系那藍君編導(dǎo)索要視頻案例。本文版權(quán)歸那藍君所有，任何形式的轉(zhuǎn)載請注明。